# LunoBikes

Project Details

Industry

Mobility

Service

Web Design

Role

Creative Director

Year

2023

Project Overview

Luno was preparing to enter the European market and needed an eCommerce experience as bold as its bikes — fast, confident, and impossible to mistake for anyone else.

We designed a storefront built around big photography and effortless checkout, then tuned every interaction until browsing felt as smooth as the ride itself.

![Luno Bikes — case visual 1](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23cfe9ff%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22907%22%20cy%3D%22445%22%20rx%3D%22476%22%20ry%3D%22248%22%20fill%3D%22%232f8fe0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22277%22%20cy%3D%22157%22%20rx%3D%22363%22%20ry%3D%22167%22%20fill%3D%22%232f8fe0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221288%22%20cy%3D%22146%22%20rx%3D%22608%22%20ry%3D%22125%22%20fill%3D%22%238fc9f5%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22758%22%20cy%3D%22285%22%20rx%3D%22504%22%20ry%3D%22100%22%20fill%3D%22%238fc9f5%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22428%22%20cy%3D%22460%22%20rx%3D%22724%22%20ry%3D%22214%22%20fill%3D%22%230b63c4%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22351%22%20cy%3D%22582%22%20rx%3D%22307%22%20ry%3D%22178%22%20fill%3D%22%230b63c4%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Luno Bikes — case visual 2](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23ffe7cf%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22358%22%20cy%3D%22163%22%20rx%3D%22571%22%20ry%3D%22290%22%20fill%3D%22%233aa7ff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22468%22%20cy%3D%22281%22%20rx%3D%22500%22%20ry%3D%22197%22%20fill%3D%22%233aa7ff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22709%22%20cy%3D%22503%22%20rx%3D%22447%22%20ry%3D%22263%22%20fill%3D%22%23ffb26b%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22754%22%20cy%3D%22378%22%20rx%3D%22460%22%20ry%3D%22205%22%20fill%3D%22%23ffb26b%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22502%22%20cy%3D%22443%22%20rx%3D%22576%22%20ry%3D%22214%22%20fill%3D%22%232fc4c9%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22565%22%20cy%3D%22355%22%20rx%3D%22325%22%20ry%3D%22208%22%20fill%3D%22%232fc4c9%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Luno Bikes — case visual 3](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23bfe3ff%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22239%22%20cy%3D%22599%22%20rx%3D%22382%22%20ry%3D%22272%22%20fill%3D%22%2363b6f0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22837%22%20cy%3D%22319%22%20rx%3D%22680%22%20ry%3D%22210%22%20fill%3D%22%2363b6f0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22544%22%20cy%3D%22174%22%20rx%3D%22621%22%20ry%3D%22219%22%20fill%3D%22%23e8f4ff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22733%22%20cy%3D%22491%22%20rx%3D%22788%22%20ry%3D%22186%22%20fill%3D%22%23e8f4ff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221111%22%20cy%3D%22228%22%20rx%3D%22335%22%20ry%3D%22228%22%20fill%3D%22%232f8fe0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22383%22%20cy%3D%22380%22%20rx%3D%22746%22%20ry%3D%22221%22%20fill%3D%22%232f8fe0%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Luno Bikes — case visual 4](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%230b2c4a%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22665%22%20cy%3D%22423%22%20rx%3D%22574%22%20ry%3D%22291%22%20fill%3D%22%232f8fe0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22932%22%20cy%3D%22600%22%20rx%3D%22333%22%20ry%3D%22253%22%20fill%3D%22%232f8fe0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221228%22%20cy%3D%22321%22%20rx%3D%22726%22%20ry%3D%22269%22%20fill%3D%22%230b63c4%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22224%22%20cy%3D%22241%22%20rx%3D%22749%22%20ry%3D%22164%22%20fill%3D%22%230b63c4%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22272%22%20cy%3D%22359%22%20rx%3D%22762%22%20ry%3D%22146%22%20fill%3D%22%23082038%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22346%22%20cy%3D%22182%22%20rx%3D%22567%22%20ry%3D%22139%22%20fill%3D%22%23082038%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Luno Bikes — case visual 5](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23e8f4ff%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%221298%22%20cy%3D%22458%22%20rx%3D%22443%22%20ry%3D%22153%22%20fill%3D%22%238fc9f5%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221201%22%20cy%3D%22609%22%20rx%3D%22655%22%20ry%3D%22186%22%20fill%3D%22%238fc9f5%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22378%22%20cy%3D%22208%22%20rx%3D%22476%22%20ry%3D%22242%22%20fill%3D%22%232fc4c9%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22769%22%20cy%3D%22501%22%20rx%3D%22286%22%20ry%3D%22118%22%20fill%3D%22%232fc4c9%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22235%22%20cy%3D%22610%22%20rx%3D%22457%22%20ry%3D%22130%22%20fill%3D%22%23bfe3ff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22723%22%20cy%3D%22124%22%20rx%3D%22591%22%20ry%3D%22137%22%20fill%3D%22%23bfe3ff%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Luno Bikes — case visual 6](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23d6ecff%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22588%22%20cy%3D%22106%22%20rx%3D%22389%22%20ry%3D%22230%22%20fill%3D%22%230b63c4%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22965%22%20cy%3D%22387%22%20rx%3D%22365%22%20ry%3D%22108%22%20fill%3D%22%230b63c4%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221335%22%20cy%3D%2288%22%20rx%3D%22451%22%20ry%3D%22232%22%20fill%3D%22%2363b6f0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221219%22%20cy%3D%22497%22%20rx%3D%22575%22%20ry%3D%22234%22%20fill%3D%22%2363b6f0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22725%22%20cy%3D%22553%22%20rx%3D%22391%22%20ry%3D%22259%22%20fill%3D%22%239ad2f0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22851%22%20cy%3D%22430%22%20rx%3D%22319%22%20ry%3D%22253%22%20fill%3D%22%239ad2f0%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

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