# HelioFinance

Project Details

Industry

Fintech

Service

Product Design

Role

Product Designer

Year

2024

Project Overview

Helio asked us to rethink how modern financial tools could feel more approachable, open, and empowering — while keeping the sense of trust people expect from anything that touches their money.

Working side by side with the founding team from idea to launch, we translated complex financial products into human-first experiences and built a brand that stands out in a crowded fintech field.

![Helio Finance — case visual 1](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23f2ede4%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22437%22%20cy%3D%22275%22%20rx%3D%22520%22%20ry%3D%22136%22%20fill%3D%22%23ffb26b%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22918%22%20cy%3D%22203%22%20rx%3D%22745%22%20ry%3D%22229%22%20fill%3D%22%23ffb26b%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221099%22%20cy%3D%22459%22%20rx%3D%22440%22%20ry%3D%22199%22%20fill%3D%22%23ff5470%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22312%22%20cy%3D%22190%22%20rx%3D%22722%22%20ry%3D%22289%22%20fill%3D%22%23ff5470%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22650%22%20cy%3D%22392%22%20rx%3D%22392%22%20ry%3D%22232%22%20fill%3D%22%234f7dff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22716%22%20cy%3D%2292%22%20rx%3D%22466%22%20ry%3D%22235%22%20fill%3D%22%234f7dff%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Helio Finance — case visual 2](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23efefef%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22756%22%20cy%3D%22609%22%20rx%3D%22520%22%20ry%3D%22214%22%20fill%3D%22%23f7d9b0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22960%22%20cy%3D%22146%22%20rx%3D%22745%22%20ry%3D%22120%22%20fill%3D%22%23f7d9b0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22263%22%20cy%3D%22256%22%20rx%3D%22371%22%20ry%3D%22177%22%20fill%3D%22%23d9d9d9%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22366%22%20cy%3D%22290%22%20rx%3D%22314%22%20ry%3D%22225%22%20fill%3D%22%23d9d9d9%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22397%22%20cy%3D%22280%22%20rx%3D%22592%22%20ry%3D%22243%22%20fill%3D%22%23caa96a%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22743%22%20cy%3D%22391%22%20rx%3D%22764%22%20ry%3D%22109%22%20fill%3D%22%23caa96a%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Helio Finance — case visual 3](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%230d3a4f%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22509%22%20cy%3D%22481%22%20rx%3D%22498%22%20ry%3D%22232%22%20fill%3D%22%2312708c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22196%22%20cy%3D%22283%22%20rx%3D%22390%22%20ry%3D%22268%22%20fill%3D%22%2312708c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22765%22%20cy%3D%22170%22%20rx%3D%22388%22%20ry%3D%22272%22%20fill%3D%22%23ff9d5c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22418%22%20cy%3D%22467%22%20rx%3D%22426%22%20ry%3D%22283%22%20fill%3D%22%23ff9d5c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22831%22%20cy%3D%22163%22%20rx%3D%22526%22%20ry%3D%22117%22%20fill%3D%22%23083042%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22312%22%20cy%3D%22278%22%20rx%3D%22725%22%20ry%3D%22221%22%20fill%3D%22%23083042%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Helio Finance — case visual 4](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23e4ded2%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22577%22%20cy%3D%22370%22%20rx%3D%22789%22%20ry%3D%22303%22%20fill%3D%22%234f7dff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22230%22%20cy%3D%22143%22%20rx%3D%22418%22%20ry%3D%22102%22%20fill%3D%22%234f7dff%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22541%22%20cy%3D%22338%22%20rx%3D%22692%22%20ry%3D%22185%22%20fill%3D%22%23ffb26b%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22958%22%20cy%3D%22185%22%20rx%3D%22291%22%20ry%3D%22286%22%20fill%3D%22%23ffb26b%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22766%22%20cy%3D%22123%22%20rx%3D%22798%22%20ry%3D%22248%22%20fill%3D%22%23d9c6a0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221094%22%20cy%3D%22148%22%20rx%3D%22754%22%20ry%3D%22271%22%20fill%3D%22%23d9c6a0%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Helio Finance — case visual 5](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%2310222e%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22532%22%20cy%3D%22501%22%20rx%3D%22593%22%20ry%3D%22297%22%20fill%3D%22%23ff9d5c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22338%22%20cy%3D%22549%22%20rx%3D%22371%22%20ry%3D%22156%22%20fill%3D%22%23ff9d5c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221115%22%20cy%3D%22268%22%20rx%3D%22481%22%20ry%3D%22108%22%20fill%3D%22%2312708c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22677%22%20cy%3D%22131%22%20rx%3D%22764%22%20ry%3D%22236%22%20fill%3D%22%2312708c%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221034%22%20cy%3D%2290%22%20rx%3D%22716%22%20ry%3D%22126%22%20fill%3D%22%230a1a24%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221105%22%20cy%3D%22476%22%20rx%3D%22328%22%20ry%3D%22171%22%20fill%3D%22%230a1a24%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

![Helio Finance — case visual 6](data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%22700%22%20viewBox%3D%220%200%201600%20700%22%3E%3Crect%20width%3D%221600%22%20height%3D%22700%22%20fill%3D%22%23f7f2e9%22%2F%3E%3Cg%20filter%3D%22url(%23b)%22%3E%3Cellipse%20cx%3D%22431%22%20cy%3D%22267%22%20rx%3D%22561%22%20ry%3D%22123%22%20fill%3D%22%23ff5470%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22527%22%20cy%3D%22511%22%20rx%3D%22366%22%20ry%3D%22253%22%20fill%3D%22%23ff5470%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221325%22%20cy%3D%22530%22%20rx%3D%22280%22%20ry%3D%22158%22%20fill%3D%22%23caa96a%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%221277%22%20cy%3D%22504%22%20rx%3D%22532%22%20ry%3D%22169%22%20fill%3D%22%23caa96a%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22958%22%20cy%3D%22333%22%20rx%3D%22539%22%20ry%3D%22293%22%20fill%3D%22%23ffd9b0%22%20opacity%3D%220.85%22%2F%3E%3Cellipse%20cx%3D%22736%22%20cy%3D%22260%22%20rx%3D%22443%22%20ry%3D%22288%22%20fill%3D%22%23ffd9b0%22%20opacity%3D%220.85%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3Cfilter%20id%3D%22b%22%20x%3D%22-30%25%22%20y%3D%22-30%25%22%20width%3D%22160%25%22%20height%3D%22160%25%22%3E%3CfeGaussianBlur%20stdDeviation%3D%22145%22%2F%3E%3C%2Ffilter%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

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